OBJECTIVES
Strategic Storytelling
Understand why storytelling is a superpower and learn how to create and share stories to make an impact. Learn how to apply a simple story structure to craft authentic, persuasive stories.
Inspiration & Motivation
Boost your leadership skills and discover storytelling tools to motivate stakeholders, deepen relationships, and advance your vision by aligning toward a shared vision moving forward.
Create a story bank, collecting stories from coworkers, customers, and personal journey partners.
Authentic Leadership
Harness stories to build a more human-centric, purpose-filled, innovative culture where members feel valued, inspired, and part of high-performing teams.
Learning agenda
SESSION 1
Discover the power and importance of storytelling, debunk common misconceptions, and learn what makes a good story. Practice crafting your personal six-word story.
SESSION 2
Learn how to build a signature story, inspired by Microsoft’s storytelling success. Practice creating a story for an upcoming event.
SESSION 3
Power of Purpose Story
Explore the power and significance of purpose-driven stories through impactful case studies, such as LifeBuoy. Practice using a purpose story funnel.
SESSION 4
Learn to align purpose within teams and examine case studies like Bare Escentuals. Practice crafting a compelling purpose story.
SESSION 5
Power of Customer Stories
Understand the role of empathy in customer stories, with case studies from Google Chrome, Bonobos, and Coke. Practice creating a customer story funnel.
SESSION 6
Harnessing Customer Stories
Learn to build a storytelling culture, with insights from Nike Rise, UCHealth, and Bare Escentuals. Practice crafting impactful customer stories.
SESSION 7
Power of Leadership Stories
Develop leadership stories and deliver compelling presentations, inspired by Eric Yuan’s storytelling success at Zoom. Practice creating your leadership story.
SESSION 8
Harnessing Leadership Stories
Explore the narrative of happiness, storytelling as a journey, and the journey mindset. Conclude with a storytelling showcase to demonstrate your mastery.
HOW TO CONDUCT?
Total 16 hours of in-class training & practice.
- 4 half-day sessions
- 4 hours/ a session
- 1 session/ a week
EIY & Client
English/Vietnamese
Up to 15 learners/class
Client Office
Each session has
- 1 Instructor
- 1 Coach Assistant
LEARNING METHODS
| Training – 10% | Instructors spend 10% of class time instructing techniques. |
| Practice – 70% | Practicing is the key to master skills. Learners spend 70% of the class time practicing skills. |
| Evaluation – 20% | Learners receive feedback from instructors, classmates, coach assistants to ensure continuous growth. |
Đăng kí học thử miễn phí
EIY training increases my authentic speaking skills to influence my team members, stakeholders and managers.Ms. Phuong HuynhCountry Director at TRUE COMMERCE
Having an opportunity to use EIY service is a great pleasure to me. EIY instructors are both energetic and committed, training content is well-designed, which together can assure ROI for companies using EIY service. Keep up your good work and continuously improve.Mr. Trung DangHR Director at GENE SOLUTIONS
After this Public Speaking training, some learners suggested me to extend the course longer but our company prioritized the next learning slots for senior executives. Strongly recommend EIY Public Speaking training as our company has been received return on investment from their training.Nguyen Hong LeHead of HR at Gamuda Land
Actively participating in EIY’s Public Speaking & Communication training has empowered RMIT students’ confidence to speak up and share their ideas in class discussions, meetings, interviews, pitching and presenting.Eric Asato MBARMIT Career Consultant