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BUSINESS STORYTELLING

Business Storytelling is one of EIY’s advanced corporate training programs. This course focuses on developing storytelling skills, starting from the basics, understanding the structure of a compelling and impactful story, to exploring various storytelling formats: customer stories, leadership stories, and company culture stories.

Participants:
Senior managers (C-level), business leaders;
Middle managers;
Sales professionals, business development staff, medical representatives, and others who frequently rely on communication skills in their work.

Download Corporate Profile

OBJECTIVES

Strategic Storytelling

Understand why storytelling is a superpower and learn how to create and share stories to make an impact. Learn how to apply a simple story structure to craft authentic, persuasive stories.

Inspiration & Motivation

Boost your leadership skills and discover storytelling tools to motivate stakeholders, deepen relationships, and advance your vision by aligning toward a shared vision moving forward.

Create a story bank, collecting stories from coworkers, customers, and personal journey partners.

Authentic Leadership

Harness stories to build a more human-centric, purpose-filled, innovative culture where members feel valued, inspired, and part of high-performing teams.

AI integration in learning journey 2025

Public Speaking Placement Test:

  • Free AI-powered speech assessment (via Yoodli)
  • Individuals take a pre-course AI assessment and receive a report on strengths & weaknesses.

In-class training:

  • Live instructor-led sessions introduce key public speaking concepts;
  • AI-driven self-practice with Yoodli (speech analysis, filler word tracking, pacing feedback);
  • Virtual Speech VR practice for overcoming stage fright & simulating real-world scenarios;
  • Gamified AI milestones keep engagement high (e.g., speech score improvements, filler word reduction).

Out-of-class training:

  • Learners practice industry-specific presentations in VR;
  • Role-play with AI to practice different communication scenarios;
  • Receive specific feedback in terms of strengths & improvements for continuous development.

Continuous practice:

  • Learners continue practicing Public Speaking, Communication, Leadership skills & receiving feedback from AI to keep enhancing their skills;
  • Learners receive both qualitative and quantitative individual progress reports generated by AI & human being for an objective future development.

Learning agenda

SESSION 1

Why Story?

Discover the power and importance of storytelling, debunk common misconceptions, and learn what makes a good story. Practice crafting your personal six-word story.

SESSION 2

Building a Story

Learn how to build a signature story, inspired by Microsoft’s storytelling success. Practice creating a story for an upcoming event.

SESSION 3

Power of Purpose Story

Explore the power and significance of purpose-driven stories through impactful case studies, such as LifeBuoy. Practice using a purpose story funnel.

SESSION 4

Harnessing Purpose Stories

Learn to align purpose within teams and examine case studies like Bare Escentuals. Practice crafting a compelling purpose story.

SESSION 5

Power of Customer Stories

Understand the role of empathy in customer stories, with case studies from Google Chrome, Bonobos, and Coke. Practice creating a customer story funnel.

SESSION 6

Harnessing Customer Stories

Learn to build a storytelling culture, with insights from Nike Rise, UCHealth, and Bare Escentuals. Practice crafting impactful customer stories.

SESSION 7

Power of Leadership Stories

Develop leadership stories and deliver compelling presentations, inspired by Eric Yuan’s storytelling success at Zoom. Practice creating your leadership story.

SESSION 8

Harnessing Leadership Stories

Explore the narrative of happiness, storytelling as a journey, and the journey mindset. Conclude with a storytelling showcase to demonstrate your mastery.

HOW TO CONDUCT?

Length & Schedule

Total 16 hours of in-class training & practice.

  • 4 half-day sessions
  • 4 hours/ a session
  • 1 session/ a week
Organizing team

EIY & Client

Language

English/Vietnamese

Class size

Up to 15 learners/class

Location

Client Office

Instructors

Each session has

  • 1 Instructor
  • 1 Coach Assistant

LEARNING METHODS

Training – 10%Instructors spend 10% of class time instructing techniques.
Practice – 70%Practicing is the key to master skills. Learners spend 70% of the class time practicing skills.
Evaluation – 20%Learners receive feedback from instructors, classmates, coach assistants to ensure continuous growth.

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    Learner’s Performances
    View All Learner’s Performance
    EIY training increases my authentic speaking skills to influence my team members, stakeholders and managers.
    Ms. Phuong Huynh
    Country Director at TRUE COMMERCE
    Having an opportunity to use EIY service is a great pleasure to me. EIY instructors are both energetic and committed, training content is well-designed, which together can assure ROI for companies using EIY service. Keep up your good work and continuously improve.
    Mr. Trung Dang
    HR Director at GENE SOLUTIONS
    After this Public Speaking training, some learners suggested me to extend the course longer but our company prioritized the next learning slots for senior executives. Strongly recommend EIY Public Speaking training as our company has been received return on investment from their training.
    Nguyen Hong Le
    Head of HR at Gamuda Land
    Actively participating in EIY’s Public Speaking & Communication training has empowered RMIT students’ confidence to speak up and share their ideas in class discussions, meetings, interviews, pitching and presenting.
    Eric Asato MBA
    RMIT Career Consultant