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STRATEGIC COMMUNICATION

Strategic Communication is one of EIY’s core corporate training programs. The course focuses on developing workplace communication skills, drawing on foundational knowledge from leading global universities. It equips participants to quickly apply these skills in daily work and life communication scenarios.

Participants:
Senior managers (C-level), business leaders;
Middle managers;
Sales professionals, business development staff, medical representatives, and others who frequently rely on communication skills in their work.

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KEY COMPETENCIES

PERSUASIVE INFLUENCE

PRESENTATION MASTERY

COMMUNICATION & CONFLICT

TRAINING DELIIVERY

STRATEGIC PRESENTATION & COMMUNICATION

OBJECTIVES

Presentation Mastery

To equip learners with the advanced presentation skills.

Communication & Conflicts

To develop tactics to effectively manage and participate in difficult conversations in the workplace.

Strategic Communication

To communicate effectively & impactfully in different workplace communication contexts.

Training Delivery

To conduct a training for your team members, clients, stakeholders,…

LEARNING AGENDA

SESSION 1

A Fact-Finding Report Presentation

Prepare a report on a situation, event, or problem of interest to the audience.

SESSION 2

The Demonstration Presentation

Prepare a demonstration speech to clearly explain a process, product, or activity.

SESSION 3

The Persuasive Leader

1. Communicate your vision and mission to an audience.

2. Convince your audience to work toward achieving your vision and mission.

SESSION 4

Speaking To Inspire Your Team Members

1. Identify and understand the basic differences and similarities between inspirational speech and other kinds of speech.

2. Motivate and inspire others.

SESSION 5

Speaking In An Interview As A Guest

1. Prepare for the questions that may be asked of you during an interview program.

2. Present a positive image on the camera.

3. Perform in an interview as a guest speaker.

SESSION 6

The Professional Training

1. Plan and present a seminar with specific learning objectives.

2. Relate to the audience by using a seminar presentation style.

SESSION 7

The Professional Training (To be continued)

1. Use seminar presentation techniques to promote group participation, learning and personal growth.

2. Conduct a seminar.

SESSION 8

Communication Process

Discover RELATE framework of communication, developed at the MIT Sloan School of Management to support a scalable communication strategy.

SESSION 9

Communicating Bad News & Change

1. Deliver bad news with tact and sensitivity.

2. Organize your speech appropriately for your audience.

3. Conclude with a pleasant note and maintain the audience’s goodwill.

SESSION 10

Communicating Conflicts

1. Relationships at work matter. But, how do you build them? And, what do you do when a conflict arises?

2. Learn and practice communication strategies for establishing rapport and resolving conflicts.

SESSION 11

Strategic Communication

1. Define the concept of strategic communication and its importance in achieving organizational objectives.

2. Explore the role of strategic communicators and their impact on decision-making processes.

SESSION 12

Strategic Communication (TBC)

Apply strategic communication in workplace contexts.

SESSION 13

Review

To review all lessons from the beginning until the review session.

SESSION 14

Final Test

To conduct a final test for learners to evaluate learners’ growth.

HOW TO CONDUCT?

Length & Schedule

Total 21h in 7 weeks

1.5 hours/session

2 sessions/ week

Organizing team

EIY & Client

Language

99% English

Class size

Up to 15 learners/class

Location

Client Office

Instructors

Each session has

  • 1 Instructor
  • 1 Coach Assistant

LEARNING METHODS

Training – 10%Instructors spend 10% of class time instructing techniques.
Practice – 70%Practicing is the key to master skills. Learners spend 70% of the class time practicing skills.
Evaluation – 20%Learners receive feedback from instructors, classmates, coach assistants to ensure continuous growth.

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    Learner’s Performances
    View All Learner’s Performance
    EIY training increases my authentic speaking skills to influence my team members, stakeholders and managers.
    Ms. Phuong Huynh
    Country Director at TRUE COMMERCE
    Having an opportunity to use EIY service is a great pleasure to me. EIY instructors are both energetic and committed, training content is well-designed, which together can assure ROI for companies using EIY service. Keep up your good work and continuously improve.
    Mr. Trung Dang
    HR Director at GENE SOLUTIONS
    After this Public Speaking training, some learners suggested me to extend the course longer but our company prioritized the next learning slots for senior executives. Strongly recommend EIY Public Speaking training as our company has been received return on investment from their training.
    Nguyen Hong Le
    Head of HR at Gamuda Land
    Actively participating in EIY’s Public Speaking & Communication training has empowered RMIT students’ confidence to speak up and share their ideas in class discussions, meetings, interviews, pitching and presenting.
    Eric Asato MBA
    RMIT Career Consultant